W D & H O Wills Cigarette Cards
- Air Raid Precautions
- Kings and Queens
- Household Hints
- Garden Hints
- Army Badges
- My Favourite Part
W.D. & H.O. Wills was the first company to issue cigarette cards in Britain.
The first card was issued in 1887 to advertise their products.
The first series, a set of Ships, was issued in 1895.
WD & HO Wills was founded by Henry Overton Wills (1761-1826), who opened a shop in Castle Street, Bristol in 1786.
He traded as Wills, Watkins & Co, until the retirement of his partner in 1789, when the company became Wills & Co.
By 1901, it was part of the newly formed Imperial Tobacco Company