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W D & H O Wills Cigarette Cards

W.D. & H.O. Wills Cigarette Cards


W.D. & H.O. Wills Cigarette Card



W.D. & H.O. Wills was the first company to issue cigarette cards in Britain.


The first card was issued in 1887 to advertise their products.


The first series, a set of Ships, was issued in 1895.



W.D. & H.O. Wills Cigarette Card


WD & HO Wills was founded by Henry Overton Wills (1761-1826), who opened a shop in Castle Street, Bristol in 1786.

He traded as Wills, Watkins & Co, until the retirement of his partner in 1789, when the company became Wills & Co.

By 1901, it was part of the newly formed Imperial Tobacco Company


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