Business Features
The Internet has now overtaken National Press as marketers have followed their audiences online
The latest Report shows that while 69% of the UK are online, 89% are using broadband - a third using wireless.
During the last 18 months the Internet has now overtaken National Press as marketers have followed their audiences online and enjoyed measurable returns on their investment.
The upward momentum of the internet reflects a new era in
marketing communication and consumer behaviour, which is driven by high-speed broadband take-up and user-generated content.
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